x
Breaking News
More () »

WPMT FOX43 | News in Harrisburg, York, Lancaster, Lebanon News, Weather, Sports

William Hill becomes official ESPN odds supplier

The multiyear deal is an expansion of the current pact ESPN has with Caesars, which had been supplying the odds to ESPN through its Caesars Palace sportsbook.
Credit: AP
FILE - In this Jan. 12, 2015, file photo, a man takes pictures of Caesars Palace hotel and casino in Las Vegas.

LAS VEGAS — The William Hill betting chain will become the official odds supplier for ESPN across all its platforms in a deal announced Monday that expands the bookmaker's reach online and on air.

As part of the deal, fans will be able to directly link to William Hill’s sports betting apps in legal betting states through ESPN sites and the company will be integrated throughout ESPN’s range of products.

The multiyear deal is an expansion of the current pact ESPN has with Caesars Entertainment, which had been supplying the odds to the broadcaster through its Caesars Palace sportsbook. William Hill recently took over the sportsbook operations at the iconic Las Vegas Strip hotel as part of a merger with Eldorado Resorts.

Once the merger is finalized, William Hill will operate in more than 170 retail locations across 13 states. The company, already a major player in Nevada, opened 12 branded sportsbooks at Caesars’ properties in Nevada, Iowa and New Jersey.

The deal is the latest in the rapidly evolving sports betting industry, where the top companies are fighting to establish market share as sports betting expands across the United States.

RELATED: Chicago Cubs to install betting windows & kiosks at historic Wrigley Field

RELATED: President Trump congratulates UFC for restarting sports