NEW YORK– Walmart is getting a jump on Amazon Prime Day.
From July 11 through July 15, Walmart is offering a five-day period of free shipping with a selection of discounts. Amazon’s much-hyped Prime Day begins July 12.
“Walmart offers more ways for every customer to save at a time when others are screaming one-day sales reserved for their most elite customers,” said Walmart in a press release, in a not-too-subtle dig at Amazon.
This will be Amazon’s second Prime Day. The company clearly wants to repeat the success of the first Prime Day, July 15 last year, which was biggest global sales day for Amazon up to that point.
Prime Day is only open to Amazon Prime members, but the company is allowing customers to sign up for a free 30-day trial to take advantage of the sale.
Walmart emphasized that its offer of free shipping with no minimum purchase is open to everyone, and it’s for five days, not just one.
“At Walmart, we believe saving money every day is better than just one, and that all customers should save, not only some,” said the company in a statement.
Amazon is offering 100,000 deals for its upcoming Prime Day. The company has not explained how it plans to avoid the spike of consumer complaints that it encountered last year from customers who were disappointed about the choice of deals.
In other competitive move, Walmart recently added a 30-day free shipping trial to its ShippingPass program.