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Sheetz is bringing back its popular donut-flavored beer for the holidays

"Project Happy Hole-idayz," made in collaboration with Wicked Weed Brewing Company, will be back on the shelves for a limited time starting Friday, Sheetz said.
Credit: Sheetz, Inc.

ALTOONA, Pa. — Sheetz announced this week it's bringing back a fan-favorite brew for the holidays.

The Mid-Atlantic retailer said its donut-flavored beer, "Project Happy Hole-idayz" will be back on its shelves for a limited time, beginning later this week.

Brewed with one pound per barrel of the brand’s Shweetz Glazed Vanilla Donut holes, Sheetz first unveiled this limited-edition craft beer to the public last Black Friday.

Project Happy Hole-idayz will go on sale to the public at 4 p.m. on Friday, Sheetz said. 

The beer will be available at 261 Sheetz stores across Pennsylvania, Maryland, North Carolina and Virginia. 

Project Happy Hole-idayz is brewed in partnership with  Wicked Weed Brewing Company.

"Brewed with vanilla donut holes, this beer is a deep golden pale ale with notes of fresh baked donuts, vanilla frosting, graham crackers, honey, and malted barley," Sheetz said in a press release. "Four packs of 16-oz cans of Project Happy Hole-idayz will retail for only $7.99. 

"Project Happy Hole-idayz is a limited-edition beer and will not be restocked once sold out."

Sheetz is committed to responsibly complying with all current laws and regulations, including the enforcement of a 100 percent proof-of-age policy. Employees will ask for proper identification, a valid driver’s license, passport or military identification card from any customers wanting to purchase alcohol, regardless of age. 

Each location also abides by time-of-day sales restrictions on alcohol, Sheetz said.

For a full list of all 261 locations that will be selling the beer, visit  www.Sheetz.com/beerproject.

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