HANOVER, Pa. — Primanti Brothers Restaurant and Bar is celebrating the opening of its newest location by giving away free sandwiches for a year to the first 100 customers through the door at the new Hanover restaurant, located at 100 Eisenhower Drive.
In addition, the first customers through the door will become lifetime members of the Hanover 100 Club, an honor that means a year's supply of free sandwiches at the location. Coupons will be distributed at 10 a.m.
The restaurant will open on Sept. 22, and the tailgating begins at 5:30 a.m.
Doors will open to the first 100 tailgaters around 10 a.m., while the restaurant itself will open its doors to the public at 11 a.m.
“Most businesses don’t open their doors and then immediately give away the house to start their first day,” Adam Golomb, chief marketing officer of Primanti Bros said in a statement. “But, we’ve never really been one to stick to the rules. And, fans have been begging us to come to Hanover for years so we’re excited to make it a reality.”
Early tailgaters can expect lots of free samples of Primanti Bros' expanded menu, which includes pizza, burgers, wings, and, of course, the restaurant's famous "Almost Famous" sandwich.
Additionally, games, giveaways, and a DJ will be present.
“It’s never just been about Primanti Bros—it’s about the communities we partner with to provide a good place to gather together for a cold drink, a fairly priced meal, and a unique experience,” Golomb went on in his statement. “That’s really when we’re best.”
Cold drinks will also be half off every single day during happy hour around the new location's steel-topped bar.
Golomb added: “Yeah, I guess the half-priced beer probably helps."