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Survey: 1 in 3 American coffee drinkers have had their fill of pumpkin spice

37 percent of Americans in a recent survey taken last month said they're tired of hearing about pumpkin spice -- and it's not even peak season yet.

ROCKFORD, Ill. — Have American coffee drinkers had their fill of pumpkin spice?

A recent survey says that might just be the case.

Fire Dept. Coffee, an Illinois-based, veteran-owned coffee company, recently conducted an online survey of 500 American consumers outlining their autumn coffee flavor preferences.

The survey revealed that some consumers are getting a little tired of the influx of pumpkin spice-themed product releases -- especially java. 

The survey discovered:

  • Americans are experiencing pumpkin spice burnout: More than 1 in 3 (37%) Americans surveyed in August, before peak pumpkin spice season even started, said they were already tired of hearing about pumpkin spice.
  • The flavor that squashes relationships: 1 in 10 (11%) Americans surveyed said they would consider breaking up with a partner if their views over the taste of pumpkin spice differed,  with the majority of those (52%) saying they would consider breaking up with a partner if they loved the taste of pumpkin spice.
  • The great pumpkin debate: 10% of Americans surveyed admitted to arguing with a friend or family member over their opinion of pumpkin spice coffee.
  • Americans are passing on the pumpkin spice latte: Only 1 in 4 (26%) Americans surveyed say they prefer pumpkin spice-flavored lattes over traditional lattes.
  • This year's favorite fall flavor is another fruit: 34% of Americans surveyed ranked apple pie as their favorite flavor (among a selection of five popular fall flavors). Only 23% of Americans surveyed said their favorite fall flavor is pumpkin spice.

Survey Data Compilation: 500 American consumers ages 18 and older agreed to take an online survey outlining their fall flavor preferences and sentiments. The survey was conducted from 8/30/2022 through 8/31/2022 and the users were recruited by an AYTM poll. The margin of error is 4.39%.

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